Privacy policy
Last Updated: October 12, 2025
This Privacy Policy describes how Bearpaw GmbH (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit www.b2bportal.bearpaw-products.de (the "Site"), use our services, make a purchase there, or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, website visitor, or another person whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from various sources and have collected it over the past 12 months as listed below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses listed below, we may use the information collected about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information Do We Collect?
The type of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly From You
Information that you submit directly to us through our Services may include:
- Contact details – including your name, address, phone number, and email address.
- Order information – including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information – including your username, password, security questions, and other information used for account security.
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Purchase information – including items you view, put in your shopping cart, save to your account (e.g., loyalty points, reviews, recommendations, or gift cards), or purchases.
- Saved loyalty points/product reviews/recommendations/gift cards
- Customer support information – including information you include in your communication with us, such as when you send a message through the Services.
Some features of the Services may require you to provide certain information about yourself directly. You may choose not to provide this information. However, doing so may result in you being unable to use or access these features.
Information We Collect About Your Use
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). For this purpose, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.
Information Received from Third Parties
Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you requested to fulfill our contract with you.
- When you visit our Site, open or click emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we receive from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to provide the Services to you and fulfill our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, and other features and functionalities related to your account. We may also improve your shopping experience by allowing Shopify to match your account with other Shopify services you may wish to use. In this case, Shopify processes your data in accordance with its Privacy Policy and Consumer Privacy Policy.
- Marketing and Advertising. We may use your personal information for marketing and advertising purposes, such as sending marketing and promotional messages via email, SMS, or mail, and showing you advertisements for products or services. This includes, where appropriate, using your personal information to better tailor the Services and advertising on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Art. 6(1)(f) GDPR.
- Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for the security of your account credentials. We strongly recommend that you do not share your username, password, or other access data with third parties. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, pursuant to Art. 6(1)(f) GDPR.
- Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to be able to respond to you, provide you with effective services, and maintain our business relationship with you, pursuant to Art. 6(1)(f) GDPR.
Cookies
Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with providing our store through Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and our Services (including remembering your actions and preferences), to perform analytics, and to better understand user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default. However, you can set your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may affect your user experience and may cause some of the Services, including certain features and general functionalities, to malfunction or become unavailable. Furthermore, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt-out of certain uses or disclosures of your information. If you communicate your preferences to us via GPC, we will treat such a signal as a valid request to opt-out of sharing/targeted advertising for the associated browser or device. If we can link the device sending the signal to a Shopify account, we will also apply the opt-out request to that account. For more information on Global Privacy Control, visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
How We Share Personal Information
In certain circumstances, we may share your personal information with third parties for the purpose of contract fulfillment, for legitimate purposes, and for other reasons subject to this Privacy Policy. These circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners use your data in accordance with their own privacy policies.
- When you direct us, request us, or otherwise provide your consent to share certain information with third parties, such as to send you products or through your use of social media widgets or login integrations, with your consent.
- With our subsidiaries or otherwise within our corporate group, in our legitimate interest to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information about users for the purposes stated above in "How We Collect and Use Your Personal Information" and "How We Share Personal Information".
| Category | Categories of Recipients |
|---|---|
|
|
We do not use or disclose your personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information for the purpose of conducting advertising and marketing activities as follows.
In the past 12 months, we have "sold" and "shared" personal information (as those terms are defined in applicable law) for the purpose of conducting advertising and marketing as follows.
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers such as name, email address, and phone number | Business and marketing partners |
| Commercial information such as records of products or services purchased | Business and marketing partners |
| Usage Data | Business and marketing partners |
Third-Party Websites and Links
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on those websites. Information you provide in public or semi-public locations, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without restriction as to its use by us or third parties. Our inclusion of such links does not automatically constitute an endorsement of the content of such platforms or their owners or operators, except as disclosed in the Services.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has submitted their personal information to us, you can contact us using the contact details provided below and request the deletion of this data.
As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information from individuals under 16 years of age.
Security and Retention of Your Data
Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the data to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute and apply only in certain circumstances. In certain cases, we may refuse your request to the extent permitted by law.
- Right to Access/Information: You may have the right to request access to the personal information we hold about you, including details on how we use and share your data.
- Right to Erasure: You may have the right to request the deletion of the personal information we hold about you.
- Right to Rectification: You may have the right to request the correction of inaccurate personal information we hold about you.
- Right to Portability: You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances and with certain exceptions, request the transfer of this data to a third party.
- Right to Object to Sale, Sharing, or Targeted Advertising: You may have the right to direct us not to "sell" or "share" your personal information or to object to the processing of your personal information for purposes that qualify as "targeted advertising" under applicable privacy laws. Please note: If you visit our Site with the "Global Privacy Control" opt-out preference signal enabled, we will automatically treat this, depending on your location, as a request to object to the "sale" or "sharing" of information for the device and browser you are using to visit the Site.
- Restriction of Processing: You may have the right to request that we stop or restrict the processing of your personal information.
- Withdrawal of Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
- Right to Appeal: If we refuse to process your request, you may have the right to appeal our decision. You can do this by responding directly to our refusal.
- Managing Communication Preferences: We may send you promotional emails, and you can opt-out of receiving these emails at any time by using the unsubscribe option displayed in our emails to you. If you opt-out, we may still send you non-promotional emails, such as those regarding your account or orders.
You can exercise these rights as indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to the request. In accordance with applicable laws, you may designate an authorized representative to make requests to exercise your rights on your behalf. Before we accept such a request from a representative, we must receive proof from them that you have authorized them to act on your behalf. We may also need to confirm your identity directly with us. We will respond to your request promptly, as required by applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may have the right, depending on where you live, to appeal our decision by contacting us via the contact details listed below or by lodging your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International Users
Please note that we may transfer, store, and process your personal information outside the country in which you live. Your personal information will also be processed by staff and third-party service providers and partners in these countries.
When we transfer your personal information to countries outside Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts from the relevant UK authority, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights to which you are entitled, please call us or send us an email at info@bearpaw-products.com or contact us at Hannebach 30, Rossach, 96269, DE.
For the purposes of applicable data protection laws and unless expressly stated otherwise, we are the controller of your personal information.